Brokerslink CEO looks back on 20-year anniversary

Working with his marketing team, Fonseca designed a draft logo, branding scheme and brochure, and invited the brokers for a lunch, where he discussed the potential power of such a partnership. “We started to talk about it all, and they asked me what the next steps would look like,” he said. “So, I opened up my suitcase and brought out the brochure, the branding, the logo – and Brokerslink was born that day. This was in June 2004, and, at the time, we didn’t really have a vision of what Brokerslink could become but we had a lot of ambition.